It’s a question that’s been heard quite a lot in the past when social media was still developing. Worryingly though, it’s still a question that can be heard quite often. Even if you’ve got just a little marketing nous you really shouldn’t need to be asking the question. You know how big and how popular social networks are these days, and the key is in the wording – “social”.
Think of it as your neighbourhood, the town centre, on a bus … in these situations people talk, and people talking usually leads to exchanges in information and news, word of mouth. And that’s what social media is all about, sharing information. So you being on social media helps centralise the source and content being shared about your business, that along with getting the opportunity to interact with people who may be interested in the topics related to your field of business, in other words potential customers.
No? Still not convinced?
Let’s take a little deeper look at the reasons why your business should be using social media.
Everybody Else Is Doing It
This saying reminds me of the mothers who used to retort, “If everybody jumped off a cliff would you do that too?. Well unlike the various scenarios that we may have used this particular phrase for in our youth, really, nearly everybody else is doing it. And if you’re not on the wagon you are going to be left behind.
The stats are only getting higher. Like it or not social media is, and will continue to be, a powerful and essential tool for marketing your business.
Consumers Use Social Media – It’s a Fact
According to official statistics, 54% of adults use social media sites, that up 9% in the last three years. Taking into consideration that social media usage in the 16-24 age bracket stands at 91%, that figure is only going to get higher. If you tie in general stats that 76% of adults use the internet every day and that 74% of adults buy goods or services online, due to their usage social media sites are a major player in any business’s (no matter how small) marketing strategy.
Still not sold? Well here’s one last stat for you. 89% of adults buying goods or services online will look on social media or review sites before purchase.
Users Find Opinions And Information
Leading on from that last stat – Social media is no longer just about friends (if it ever were). It’s about voicing one’s thoughts and opinions and sharing information, not necessary just to people you know, but to people who are interested in the topic of conversation. You can involve and become involved with people who you don’t know but share similar interests. And that’s how you can market your business on social media, by getting involved or enticing others to become involved.
Real-Time Marketing and Customer Service
The magic of social media is that it’s real-time, as in right now. Potential customers or clients are online, on social media, waiting to be engaged in topics they’re interested in, either sharing information in anticipation of responses or searching for information to respond to.
Social media can also be used as a real-time customer service tool for queries, feedback and all kinds of things.
Cost Effective Marketing and Management
There are other benefits of getting your business on social media including an increase in brand awareness, possible search engine ranking improvements, improvement in customer relationships, better reputation management, and it doesn’t cost much at all whether you choose to do it yourself or hire a social media management service. The only negative is that it takes time, quite a lot of time, building your business’s brand and relationships on social media. But if you can invest time or a little money on social media for your business, you’ll be on a par, if not ahead of your competitors, and your business’s online future will look brighter.