The overall set up, targeting, sustainability user base suggests that Google plus and Facebook are not competing. And it’s the reason why they’ve both survived. There’s room for both of them, just as Twitter, Pinterest and a few others offer difference in the social networking world, they each offer a specific purpose for their targeted users or for marketing purposes.
We’re just looking at Google+ and Facebook at the moment though so let’s take a look at a comparison between these two giants of social media.
The purpose of Google plus is find people who have interests or professions in common, to share news and finds with those people, and to fuel and grow relationships connected to these interests. Facebook is more family and friends based, more connected to the outside world than the online world. It offers a way of fostering and developing relationships that are usually formed offline whilst offering the possibility of developing new relationships online.
What Each is Best For
Let’s take a look at this infographic from Social Annex, it’s a little old in the fact that it state that Google+ is the second largest English speaking social networking website (that now is LinkedIn), but does cover the basics and most of what is still true.